As Shure is a leading microphone brand, counterfeiters such as Kingstar Audio Equipment Factory have been actively selling counterfeit Shure products, particularly via China-based websites such as taobao.com or sending solicitation emails sent from firstname.lastname@example.org. There is also proliferation of English language websites based in China that invite customers to “Trade with China Suppliers”, “Buy Wholesale from China” and “Deal Direct with the Factory”. Shure regularly takes enforcement action against such visible counterfeiting, which usually results in the swift modification of the offending site to remove counterfeit Shure products.
The counterfeit products cost much less than an original Shure product, are of a far inferior quality and often do not even resemble the Shure product they are replicating.
Shure is committed to providing its customers with high quality products. To ensure that you always receive an authentic Shure product, we recommend that you only buy Shure products from an authorised Shure dealer.
Shure Against Counterfeiting
Shure has successfully employed a diverse strategy to combat counterfeiting. We aggressively attack counterfeit manufacturers and trading companies at their source in China and sellers around the world whenever circumstances allow.
Shure also fights the makers and sellers of counterfeits by offensively and defensively protecting trademarks, domain names, designs, and other intellectual property that facilitates the activities of these criminals.
Shure has an in-house legal team that works with a cadre of outside legal counsel and investigators around the world. We also collaborate extensively with our partners in the distribution channel to identify and take action against counterfeit manufacturing and sales wherever they are found around the world.
We have participated in anti-counterfeiting efforts with other professional audio and consumer electronics manufacturers, such as Sennheiser, Harman and Audio Technica in the past, and we continue to do so.
We work with various Customs authorities around the world, including Australia, Argentina, Belgium, Peru, Thailand, the U.S, Hong Kong and mainland China. In the case of mainland China, the aim is to seize shipments of counterfeit Shure products before they leave Chinese ports.
Shure is an active member of the eBay VeRO program, and conducts monitoring of eBay and other online auctions sites worldwide on a regular basis.
Advice on Purchasing Authentic Products
As a preventative measure, we urge customers to purchase Shure products only from Shure authorised resellers who can be located via the website or by contacting Shure Asia.
We advise customers not to purchase from dubious online sources. This includes sellers at online auction sites, or who are not authorised dealers – many of whom seem to sell exclusively through a website.
These suspicious sources almost always claim to be selling genuine Shure products and they often explain their discounted prices by claiming to have a direct connection with Shure factories or to Shure dealers in China. Buyers are often enticed by these false claims and are later disappointed to find they purchased an inferior fake product with no options for a refund or warranty service.
To make detection of their fake products more difficult, counterfeit sellers will often post photo shots of genuine Shure products, as well as genuine product specifications or even links to shure.com on the counterfeit sellers’ websites or on online auction sites, in order to deceive purchasers that they are buying an actual Shure product. The product actually delivered to the purchaser turns out to be a low-grade counterfeit product.
Counterfeiters will be Prosecuted!
Shure has participated in raids resulting in seizures up to several thousand units of counterfeit products.
We have successfully obtained the criminal prosecution of counterfeiters. The usual remedy is a large monetary penalty, as well as confiscation and destruction of seized goods.