Shure Axient™ Digital Wins ABTT 'Sound Product Of The Year'

Flagship Wireless Microphone System Receives Major Award at UK Theatre Show

NILES, IL., June 22, 2017

Shure showcased its new flagship Axient™ Digital wireless microphone system at the Association of British Theater Technicians' annual show at London's Alexandra Palace earlier this month. As the ABTT show drew to a close on its first day, June 6th, Shure representatives were delighted to learn that the new system had won the ABTT Theatre Award for Sound Product of the Year 2017. Making their choice known, the judges, ABTT CEO Robin Townley and Chairwoman Louise Jeffreys, commented that it was clear Shure had been listening to the opinions of theater professionals everywhere, and had delivered a high-quality system.

"Stability and flexibility are the keys to this year’s sound product of the year," commented Townley, going on to note that Axient Digital "has been developed with the end user in mind, built upon industry feedback."

Axient Digital, which was launched at NAB earlier this year, replaces Shure's earlier market-leading analogue UHF-R® and Axient™ wireless microphone systems, building on their capabilities to create the most advanced wireless platform to date, suited for all professional productions and situations. Catering to evolving customer needs — especially in an environment of continued RF spectrum pressure — Axient Digital provides high-performance RF, command and control, and exceptional audio quality. It’s also scalable; its receiver works with two different transmitter types, the AD and ADX series. The latter product range includes the ADX1M, a unique micro-bodypack with an internal, self-tuning antenna, which addresses many of the key performance compromises of traditional bodypack designs in the theater market, and was the subject of particular attention from the ABTT judges as they announced the award. Townley and Jeffreys also reserved specific praise for the system's Dante Cue mode, which allows monitoring via the Dante protocol of every Axient Digital channel on the network through a single headphone output.

"Shure is honored to receive this ABTT award," comments Shure UK Pro Audio Group Manager Tuomo Tolonen. "ABTT is a well-respected and well-attended event amongst UK theater professionals: an excellent place to connect with the industry's most important people. Attending this year with Axient Digital has been a priority for us since the earliest plans for the system's launch.

"We worked very closely with the professional theater community when developing this product to understand what the user really wanted. Winning this award reinforces our commitment to listening to our customers."

More information about Axient Digital can be found at: http://www.shureasia.com/go/axientdigital/en/

About Shure Incorporated 

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.


About Shure Asia Limited

Shure Asia Limited (www.shure.com/asia)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.

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