Shure RSS Feed Current Press Releases by Shure https://www.shureasia.com/company/press.rss en © 2017 Shure Asia Limited. All rights reserved. https://www.shureasia.com//dts66gh2l7cuk.cloudfront.net/assets/rssicon-579e0d1e07d89fc1246a72f00d42e759.png Shure RSS Feed https://www.shureasia.com/company/press.rss Shure Axient™ Digital Wins ABTT 'Sound Product Of The Year' https://www.shureasia.com/en/news/press/press_releases/2017/Axient-Digital-ABTT-Sound-Product-of-the-Year <p>Shure showcased its new flagship Axient&trade; Digital wireless microphone system at the Association of British Theater Technicians' annual show at London's Alexandra Palace earlier this month. As the ABTT show drew to a close on its first day, June 6th, Shure representatives were delighted to learn that the new system had won the ABTT Theatre Award for Sound Product of the Year 2017. Making their choice known, the judges, ABTT CEO Robin Townley and Chairwoman Louise Jeffreys, commented that it was clear Shure had been listening to the opinions of theater professionals everywhere, and had delivered a high-quality system.</p> <p>&quot;Stability and flexibility are the keys to this year&rsquo;s sound product of the year,&quot; commented Townley, going on to note that Axient Digital &quot;has been developed with the end user in mind, built upon industry feedback.&quot;</p> <p>Axient Digital, which was launched at NAB earlier this year, replaces Shure's earlier market-leading analogue UHF-R&reg; and Axient&trade; wireless microphone systems, building on their capabilities to create the most advanced wireless platform to date, suited for all professional productions and situations. Catering to evolving customer needs &mdash; especially in an environment of continued RF spectrum pressure &mdash; Axient Digital provides high-performance RF, command and control, and exceptional audio quality. It&rsquo;s also scalable; its receiver works with two different transmitter types, the AD and ADX series. The latter product range includes the ADX1M, a unique micro-bodypack with an internal, self-tuning antenna, which addresses many of the key performance compromises of traditional bodypack designs in the theater market, and was the subject of particular attention from the ABTT judges as they announced the award. Townley and Jeffreys also reserved specific praise for the system's Dante Cue mode, which allows monitoring via the Dante protocol of every Axient Digital channel on the network through a single headphone output.</p> <p>&quot;Shure is honored to receive this ABTT award,&quot; comments Shure UK Pro Audio Group Manager Tuomo Tolonen. &quot;ABTT is a well-respected and well-attended event amongst UK theater professionals: an excellent place to connect with the industry's most important people. Attending this year with Axient Digital has been a priority for us since the earliest plans for the system's launch.</p> <p>&quot;We worked very closely with the professional theater community when developing this product to understand what the user really wanted. Winning this award reinforces our commitment to listening to our customers.&quot;</p> <p>More information about Axient Digital can be found at: <a href="http://www.shureasia.com/go/axientdigital/en/ ">http://www.shureasia.com/go/axientdigital/en/ </a></p> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/0740049e-2131-4dee-bc70-8e7cd2c1da08 22 Jun 2017 Shure Microflex™ Wireless High Density Mode Now Shipping https://www.shureasia.com/en/news/press/press_releases/2017/Microflex-Wireless-High-Density-Mode <p>Today, at InfoComm 2017 in Orlando, Shure announced that the High Density Mode for its line of <a href="https://www.shureasia.com/en/products/wireless_system_configurations/mxw" target="_blank">Microflex&trade; Wireless system conferencing microphones</a> is now shipping. Originally launched in 2013, the versatile and scalable Microflex Wireless systems&rsquo; range of wireless microphones and supporting hardware have become the industry go-to solution for managed AV conferencing in large corporate boardrooms, multi-room environments, and networked campuses. The firmware version 5.1.23 update for Microflex Wireless includes High Density mode, which enables users to operate twice as many microphones simultaneously.<br /> <br /> The firmware update (version 5.1.23) is backward compatible and will work with all existing Microflex Wireless hardware. In High Density mode, the maximum channel count for users in Asia will increase from 80 to 160 channels. To fit twice as many channels into the same amount of spectrum, High Density mode uses a modified transmission scheme that also increases battery life. There is no difference in wireless range.</p> <p>To learn more or to download the Microflex Wireless High Density mode firmware upgrade, please visit <a href="http://www.shure.com/asia">www.shure.com/asia</a>.</p> <p><em><br /> In the Asia Pacific region, Microflex Wireless is currently available in all countries except China, South Korea, Philippines, and Thailand, as the system uses DECT spectrum which may not be used for microphones in the affected countries.</em></p> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/cc746ce6-d3c3-4628-a32c-3b8d9f3081bc 14 Jun 2017 Shure Previews Microflex™ Complete Conferencing System https://www.shureasia.com/en/news/press/press_releases/2017/MXC <p>Today, at InfoComm 2017 in Orlando, Shure previewed the new Microflex Complete integrated audio system for conferences and meetings. Available in wired and wireless configurations, it delivers natural, intelligible audio for participants in the room as well as remote attendees and advanced meeting productivity tools.</p> <p>The Microflex Complete system includes a range of portable and flush-mount conferencing units that can be easily integrated into any room design, from contemporary meeting spaces to historic buildings. Each conferencing unit includes a microphone, loudspeaker, and controls, putting a compact but complete sound system close to the user for outstanding clarity in rooms of any size. A color touchscreen on selected models provides clear access to controls and meeting information.</p> <p>A choice of automatic or managed microphone activation modes lets the system be tailored to match informal gatherings or agenda-driven meetings. Optional SW6000 software adds advanced capabilities like participant identification, agenda management, and electronic voting and polling that ensure efficient meetings even with hundreds of participants.</p> <p>The Microflex Complete Wireless system overcomes cable limitations in rooms with flexible seating or in historic buildings where drilling holes in furniture is impractical. Automatic interference detection and avoidance technology delivers reliable transmission without signal dropouts, and robust AES-128 audio encryption keeps meeting content private. Each wireless conferencing unit is powered by a smart Lithium-Ion rechargeable battery, so its remaining charge (in hours and minutes) can be checked remotely by a technician.</p> <p>&ldquo;Microflex Complete does away with unproductive meetings. It combines great audio with productivity tools like support for electronic voting and polling, agenda management, speaker identification, and language interpretation that support effective decision-making for 20 people or 2,000,&rdquo; said Bill Oakley, Senior Product Manager at Shure. &ldquo;The added convenience of wireless greatly reduces setup time in your facility or at a special off-site event. Whether wired or wireless, Microflex Complete is the smart solution for board meetings, governing bodies, or educational institutions.&rdquo;</p> <p>For more information on Microflex Complete, please visit the Shure booth (#5845) at InfoComm 2017 or go to <a href="http://www.shure.com/asia">www.shure.com/asia</a>.</p> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/24706fab-6d38-4cac-8081-fb198405c64d 14 Jun 2017 Shure Expands MX395 Microflex™ Low Profile Boundary Microphone Line https://www.shureasia.com/en/news/press/press_releases/2017/MX395 <p>Today, at InfoComm 2017 in Orlando, Shure announced the extension of its line of <a href="https://www.shureasia.com/en/products/microflex/mx395" target="_blank">MX395 Microflex&trade; Low Profile Boundary Microphones</a>. With the latest line extension, users now have the option of choosing any mic color (white, aluminum, or black) and any polar pattern (cardioid, omnidirectional, or bidirectional), with or without an integral bi-color LED light ring. With the ability to indicate the microphone&rsquo;s mute status, the LED light ring is controlled by logic signals from an automatic mixer or room control system.</p> <p>MX395 is the ideal table microphone for situations where minimal presence is of high priority. The ultra-discreet boundary mic delivers exceptional sound quality in multiple colors and coverage patterns. Perfect for meeting rooms, these microphones deliver excellent sound pickup while barely being noticed. The product line extension is intended to provide users with increased flexibility and choice when it comes to color selection, LED options, and pickup patterns for customized table installations.</p> <p>The new MX395 microphones will be available in Asia in August 2017. For more information on MX395 and its expanded offerings, visit the Shure website at <a href="http://www.shure.com/asia">www.shure.com/asia</a>.</p> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/d23db1a9-7d93-4614-bd07-043b09244612 14 Jun 2017 Shure Introduces Accessories for Microflex™ Advance™ Series https://www.shureasia.com/en/news/press/press_releases/2017/MXA-Accessories <p>Today, at InfoComm 2017 in Orlando, Shure announced a line of new accessories for its <a href="https://www.shureasia.com/go/mxa/en/" target="_blank">Microflex&trade; Advance&trade;</a> series of microphones, including the A910 Hard Ceiling Mount for the MXA910, and A310 Flush Mount for the MXA310. Originally launched in February 2016, the Microflex Advance series of microphones and audio interfaces provide versatile and sleek conferencing solutions for meeting rooms in corporate, education, and hospitality spaces. The new accessories are a direct response to system integrators, who are extremely pleased with the performance, but are eager to expand into even more areas of application. To fulfill this demand, Shure has released new accessories that provide alternative mounting options to make these products more user-friendly.</p> <p>The new Microflex Advance accessories were designed with system integrators and existing Microflex Advance users in mind. The A910 and A310 feature a streamlined look for the table and ceiling array microphones with the ability to support the microphones in any meeting location. In addition to improving room aesthetics, the accessories reduce installation time and overall cost.</p> <p>The A910 Hard Ceiling Mount for MXA910 allows the ceiling array to be easily installed into any surface, including drywall and cement, creating an invisible audio experience in any setting. The A310 Flush Mount for MXA310 reduces the visual footprint of the table array by creating an even lower profile installation, allowing the microphones to be in-the-table rather than on top. This reduces height and improves appearance, while maintaining acoustic performance as well as easy access to mute buttons. The A910 is white and the A310 is available in two color options, black and aluminum. Both products can be painted to match the table or ceiling color and will be available in summer 2017.</p> <p>&ldquo;The Microflex Advance accessories enhance the existing series by enabling the microphones to be used in a larger variety of use cases, while also improving appearance and shortening installation time,&rdquo; said Rob Klegon, Manager, Global Product Management at Shure. &ldquo;We created this line of accessories to provide customers a variety of mounting options so users no longer need to source their own solutions when implementing a Microflex Advance conferencing solution.&rdquo;</p> <p>The Microflex Advance accessories will be available in July 2017. For more information, please visit <a href="http://www.shure.com/asia">www.shure.com/asia</a>.</p> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/6fb570db-1e9e-481d-a1e5-363a23f425f6 14 Jun 2017 Shure Introduces New Designer System Configuration Software for Microflex™ Advance™ https://www.shureasia.com/en/news/press/press_releases/2017/MXA-Designer-System <p>Today at InfoComm 2017 in Orlando, Shure debuted its Designer System Configuration Software. This desktop application for integrators and system designers was developed to make it easier to visualize and implement installations using multiple <a href="https://www.shureasia.com/en/products/microphones/mxa910" target="_blank">MXA910 Ceiling Array Microphones</a>. The software enables users to create system configurations without being connected to the MXA910, and then import the desired coverage settings to the hardware onsite. This capability lets integrators more accurately predict the number of MXA910s necessary to cover a given meeting space and better arrange lobes to ensure maximum coverage for enhanced clarity and intelligibility.</p> <p>&ldquo;Customer adoption of the MXA910 has been rapid, and many installations require multiple MXA910s in one room and often many rooms. The challenge integrators and system designers face is to properly visualize how multiple MXA910s should be placed in various meeting environments,&rdquo; said Chad Wiggins, Senior Director of Networked Systems at Shure. &ldquo;Shure recognized integrators needed a problem-solving tool to aid them as they design complex MXA910 installations. The new Designer Software gives integrators the ability to effectively and easily deploy greater numbers of MXA910s to bigger sites, saving time, money, and resulting in a better-functioning system.&rdquo;<br /> <br /> The Designer Software provides a convenient way to organize MXA installations for multiple clients, buildings, and rooms. Importantly, the software enables integrators to design systems offline, reducing configuration time onsite and letting integrators work more efficiently with customers. This software empowers designers to arrange multiple virtual MXA910s on top of an imported image, such as a room layout diagram. From here, the pickup lobes and other MXA910 settings can be configured and saved on the user&rsquo;s computer, without being connected to any MXA910 hardware. Completed, these settings can be exported as device preset files, which are then imported into each MXA910 onsite. The Designer Software also offers system designers the ability to share project files with colleagues, so multiple points of input can be considered before final project considerations are made.</p> <p>The Designer Software will be available for download in August 2017. It will be free to download and is available for any computer running Windows 7 and above.</p> <p>For complete details on Designer Software, visit the Shure booth (5845) at InfoComm 2017 or go to <a href="http://www.shure.com/asia">www.shure.com/asia</a></p> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/69221bda-7f17-4392-8c32-10700f27a49f 14 Jun 2017 Shure Introduces Axient™ Digital Wireless System https://www.shureasia.com/en/news/press/press_releases/2017/Shure-Introduces-Axient-Digital <p>Today, at the 2017 NAB Show in Las Vegas, Shure debuted its Axient&trade; Digital Wireless System. As the new premier wireless solution in Shure&rsquo;s successful portfolio, Axient Digital builds on the superior benefits of the Company&rsquo;s UHF-R&reg;, ULX-D&reg;, and Axient wireless systems to create the most advanced wireless platform to date, suited for all professional productions and situations. Catering to evolving customer needs&mdash;especially in an environment of continued RF spectrum pressure&mdash;Axient Digital provides high-performance RF, exceptional audio quality, command and control, and hardware scalability.</p> <p>Axient Digital features a receiver that is compatible with its two transmitter offerings, the AD Series and ADX Series. Axient Digital with AD Series transmitters delivers a tremendous level of core product benefits, including exceptional RF performance, digital audio, and networking. Axient Digital ADX Series transmitters incorporate ShowLink, which provides real-time control of all transmitter parameters with interference detection and avoidance. The ADX Series also includes the first micro-bodypack with an integrated self-tuning antenna, enabling greater concealment and comfort.</p> <p>&ldquo;For years, Shure has been at the forefront of the ongoing spectrum conversation, working alongside professional wireless users to deliver first-class solutions that support seamless, interference-free productions,&rdquo; said Nick Wood, Category Director for Wireless Products at Shure. &ldquo;Given the increasing challenges of RF spectrum, it&rsquo;s more essential than ever that users have access to a system that can deliver the critical audio inputs of a production reliably over the air. With unparalleled RF stability and spectral efficiency, Axient Digital offers users the flexibility to work in the available spectrum, whether the number of channels required is great or small.&rdquo;</p> <p>Ideal for a variety of users and applications, Axient Digital features numerous user-friendly features and benefits:</p> <ul> <li><strong>High-Performance RF</strong>&mdash;Incorporating all of the capabilities that professional productions demand, Axient Digital is designed for maximum signal stability. It features true digital diversity with Quadversity&trade; receiver technology, significantly mitigating the potential for signal fades or interference that can cause dropouts. Quadversity mode allows users to place sets of diversity antennas in different zones, or double the number of antennas in a single zone, to improve RF signal-to-noise in challenging environments. High Density mode increases the maximum simultaneous system channel count from 17 to 47 per 6-MHz TV band (from 23 to 63 per 8-MHz TV band), while maintaining exceptional audio quality.</li> <li><strong>Audio Quality</strong>&mdash;Featuring pristine digital audio via Dante and AES3, Axient Digital has a 20Hz to 20 kHz range with a flat frequency response and accurate transient response. Axient Digital also boasts wide dynamic range, AES-256 encryption, and an industry leading 2ms latency from the mic transducer to the analog output.</li> <li><strong>Command and Control</strong>&mdash; Axient Digital is compatible with Wireless Workbench&reg; as well as the ShurePlus&trade; Channels App for efficient control and configuration, optimal spectrum management and frequency monitoring. The system&rsquo;s Dante Cue and Dante Browse features enable high fidelity headphone monitoring of audio output from any Dante-enabled connected device. Additionally, Axient Digital provides networked charging via a suite of smart, high-performance batteries and chargers.</li> <li><strong>Hardware and Scalability</strong>&mdash;Axient Digital&rsquo;s wide tuning range of up to 184 MHz for all transmitters and receivers covers an extended range of spectrum and simplifies inventory. Dual and quad receiver options, combined with a common receiver platform supporting AD and ADX transmitters, maximize user flexibility and scalability.</li> </ul> <p>&nbsp;</p> <p>Axient Digital is compatible with the Shure Battery Rack Charger (SBRC), which supports up to eight rechargeable batteries in a single, compact rack space. Providing a seamless, tour-ready battery charging and storage solution, the SBRC features an easy-to-read front panel that displays critical battery parameters, including charge status, time-to-full, and battery health indicators. When connected to a network, Shure Wireless Workbench and ShurePlus Channels software provide remote monitoring of the SBRC to track battery status.</p> <p>&ldquo;Axient Digital has been designed from the ground up to overcome the challenges users encounter in a wide variety of applications&mdash;including pro touring, theater production and television broadcasting,&rdquo; said Michael Johns, Product Manager at Shure. &ldquo;Including unique designs such as a frequency diversity handheld microphone (ADX2FD), and unique micro-bodypack with a self-tuning antenna (ADX1M), Axient Digital will allow both engineers and talent alike to confidently rely on pristine digital audio in the midst of even the most challenging of environments.&rdquo;</p> <p>The AD Series will be available in late summer 2017, and the ADX Series will be available in early 2018.</p> <p>For complete details on Axient Digital, please go to <a href="http://www.shureasia.com">www.shure.com/asia</a>.</p><div>&nbsp;</div> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>) is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/54f93196-2c29-48d3-8f2b-958254c25a1a 25 Apr 2017 Shure Showcases Advanced Product Portfolio at InfoComm China 2017 https://www.shureasia.com/en/news/press/press_releases/2017/Shure-Showcases-Advanced-Product-Portfolio-at-InfoComm-China-2017 <p>At this year’s InfoComm China, held at the China National Convention Center in Beijing, Shure showcased an extended product portfolio, demonstrating technological breakthroughs and professional audio solutions for AV conferencing applications. In addition to the hands-on product displays, a dedicated meeting room for demonstration purposes provided visitors with a better understanding of the products’ superior performance in a real-life environment.</p> <p>With the extension of the Integrated Systems product portfolio, Shure continues to deliver on key advantages such as technological innovation, ease of use, system integration and enhanced management capabilities. The IntelliMix™ P300 Audio Conferencing Processor, a new digital signal processor created specifically for AV conferencing applications with Microflex™ Advance™ array microphones, utilizes proprietary DSP algorithms to significantly enhance the audio quality in audio- and videoconferences, while offering a variety of connectivity options to accommodate different conference system solutions. </p> <p>Targeting the strong demand for easy-to-use wireless microphone systems for corporate applications, Shure also introduced an extension to the renowned ULX-D™ Digital Wireless System, with the new ULXD6 Boundary Transmitter and ULXD8 Gooseneck Base Transmitters. Offering crystal clear digital audio paired with unmatched signal stability, smart rechargeability, and secure encryption features, the new transmitters deliver an advanced digital wireless solution suitable for corporations, education facilities, conference centers and hotels alike. </p> <p>Shure also expanded the Centraverse™ Installed Sound Microphones line by introducing the new CVG12 and CVG18 12 and 18 inch Gooseneck Microphones. Designed with an integrated desktop base and a dual-flex gooseneck for ease of positioning, the microphones provides an all-in-one solution for customers looking for a fully pre-configured desktop solution. </p> <p>Adding to the DCS 6000 conferencing portfolio, Shure also displayed a new Electronic Name Sign and ISO 20109-compliant Interpretation Console. The Interpretation Console is designed to give conference interpreters greater control and flexibility in multi-language conferences, while the Name Sign delivers a programmable electronic sign that makes it easy to identify conference participants. </p> <p>“Integrated system solutions are a strategic focus and key growth area for Shure,” says Kennex Tse, Asia Marketing Director for Shure. “Our goal is to develop forward-looking platforms that facilitate conferencing user workflows and add value to our customers’ current infrastructure. As technology leader, we understand the importance of high audio quality for increasing business productivity and efficiency. Our innovative hardware and software technology is dedicated to reliability, scalability and compatibility. Shure now plays a vital role in the systems integration market, by providing reimagined audio solutions to corporate users, educational institutes, governments, and hospitality sectors for conferencing and communication purposes. Hearing is believing, and we provide technical training, support and the highest level of after-sales service to our partners and customers. Moving forward, we will continue to enhance our product offering and provide user-focused solutions that meet the demands of tomorrow.” </p><div>&nbsp;</div> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>) is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/0540206c-c57e-4431-a6d4-dd42bb648db3 12 Apr 2017 Shure Asia Celebrates the First Batch of Certified Experts from Shure Audio Institute https://www.shureasia.com/en/news/press/press_releases/2017/Shure-SAI-Asia-Graduates <p>Shure Asia is pleased to welcome the first batch of Shure Audio Institute (SAI) graduates in Asia Pacific region. The SAI program is a worldwide education vehicle of Shure for providing certification training on theoretical knowledge and essential techniques on different audio products, technologies and applications. Serving corporate A/V professionals, systems integrators, professional audio engineers, and technical support personnel, the SAI supports a broad range of customers and applications in the industry. SAI is worldwide recognized and flexible to obtain the qualifications.</p> <p><em>&ldquo;As a global leader in the microphones and audio electronics, Shure is committed to promoting the importance of good audio and raising quality standards in the industry,&rsquo;</em> says <strong>Kennex Tse, Director of Regional Marketing of Shure Asia Limited</strong>. <em>&ldquo;SAI aims to help audio professionals in the global ecosystem to well-equip themselves with both theoretical knowledge and practical skills in their specialized segments, namely Pro Audio, Systems and Retail.&rdquo;</em></p> <p>Since its introduction in 2015, the free certification program has been proven to effectively empower audio professionals with theoretical knowledge practical skills required to pursue a successful career across retail, pro audio and integrated systems segments.</p> <p>Over 100 graduates from over 12 Asia Pacific countries, have successfully completed all required modules of three different certifications according to their interests and goals. Nine of them are certified as Pro Audio Experts, another nine are accredited as Integrated Systems Experts while the rest have earned their qualifications as Retail Experts of Consumer Electronics/Music Instrument.</p> <p><u><strong>Worldwide Recognition</strong></u> <br /> <em>&ldquo;SAI is recognized across all Shure organizations worldwide, including Americas, Europe, Middle East and Africa. When I become SAI Certified, it is a great way for my customers, business partners and colleagues to know that I am equipped by Shure on a global standard, no matter where I go.&rdquo;</em> says <strong>Hyunchul Yoon, Associate Engineer of Sama ProSound Co., Ltd., who has certified as SAI Integrated Systems Expert, Pro Audio and Retail Expert.</strong></p> <p>Under the umbrella of SAI, there are three certification programs available covering three market segments: Integrated Systems, Pro Audio and Retail. These programs are designed and developed to meet the interests and backgrounds of the audio professionals worldwide today. Each of the programs incorporates audio fundamentals, up-to-date technologies and product applications.</p> <p>Upon the completion of modules, all attendees will be assessed by a standardized online examination in order to obtain the qualifications. For Integrated Systems and Pro Audio streams, attendees will also need to pass additional written and practical examinations.</p> <p>Additionally, Module 103 Wired Microphone Technology, Module 105 Introduction to Analog and Digital Wireless System Technologies and Module 240 Advanced Digital Audio Signal Transmission are accredited by InfoComm. Successful attendees of these modules can earn renewal units (RUs) towards their CTS accreditation.</p> <p><u><strong>Flexibility and Practicality</strong></u> <br /> Apart from the credibility of the program, flexibility is essential for the audio professionals to upgrade their skills and enrich their career profile despite the busy working schedule.</p> <p>To address this need, modules of the SAI program are delivered online at a dedicated learning portal (<a href="/en/news/press/press_releases/2017/Shure-SAI-Asia-Graduates/content_elements/00/asia" target="blank">www.shure-sai.com/asia</a>) through a mixture of course materials like reading notes, videos and webinars, so that all the modules can be completed independently at attendee&rsquo;s own pace within the term.</p> <p><strong>Ivan Lam of Let&rsquo;s Go Audio, a Shure Premium Authorized Dealer in Hong Kong</strong>, comments, <em>&ldquo;As a retail frontline staff, I need to work on irregular working hours and days. Therefore, in the past I never thought about getting any additional qualifications as it&rsquo;s simply too hard to cope with the class schedule.</em>&rdquo;</p> <p>&ldquo;I really appreciate the SAI program,&rdquo; continues Ivan, who has earned SAI Retail Expert of Consumer Electronics. &ldquo;The program is designed in a flexible study mode via a very user-friendly website. I can access the modules online anytime anywhere and finish them one by one according to my own schedule. Its program content is very comprehensive and organized.&rdquo;</p> <p>More than just theories and technologies, SAI program covers value positioning and product positioning of Shure products, as well as the product benefits to end users. As a result, the attendees find it easy to apply what they learned to real life applications.</p> <p><em>&ldquo;Apart from product knowledge, SAI program also covers the content in sales and marketing aspects. It really helps me to get a deeper understanding about the brand, which is very practical for a retail salesperson like me to present Shure to customers and explain the technology well,&rdquo;</em> says <strong>Chen Liang, who is also one of the SAI Retail Experts from Shure Premium Authorized Dealer DCHAV Chengdu in China</strong>. <em>&ldquo;I am so proud to wear this pin to let my customers and colleagues know that I am a SAI Retail Expert.&rdquo;</em></p> <p>While Shure Asia is celebrating over 100 graduates that have achieved SAI expert level as well as transferring another 76 individuals from previous Shure Certified Applications Engineer (SCAE) to SAI, the new term of the three certifications will start soon. To learn more about SAI and enroll the program, please visit: <a href="http://www.shure-sai.com/asia" target="blank">www.shure-sai.com/asia</a></p><div>&nbsp;</div> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>) is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/1fe3213b-5193-4eef-98d6-43f449a21807 15 Mar 2017 Shure Wireless Systems Drive NBA All-Star Weekend https://www.shureasia.com/en/news/press/press_releases/2017/Shure-Wireless-Systems-Drive-NBA-All-Star-Weekend <p>With two basketball venues, a large outdoor fan festival, and three days of live event broadcasts on TNT, ESPN, and NBA TV, the NBA All-Star Game weekend in New Orleans was a huge audio and RF challenge. For the fourth consecutive year, the league engaged Firehouse Productions to handle the wide-ranging audio, wireless, and intercom needs for its signature in-season celebration. Between events at the Smoothie King Center, the Mercedes Superdome, and outside, at Champions Square.</p> <p>Audio coordinator for the event was Mark Dittmar, Firehouse Productions’ VP of Design & Sales. His solution to the audio challenge was to rely on Shure wireless microphones and in-ear monitoring systems. “There were live TV and press events almost continuously for three days, and our job was to provide audio into and out of all the major venues, including PA systems, wireless microphones and monitors, plus intercoms,” he reports. “With 603 active frequencies at Smoothie King Arena alone, wireless was obviously our biggest concern. For microphone and in-ear systems, we relied exclusively on Shure.”</p> <p>In Smoothie King Arena, the Firehouse team deployed 32 channels of Shure UHF-R wireless microphones, with another 24 channels of PSM 1000 in-ear monitoring systems for live coverage of the three-point, slam dunk, and skills competitions on All-Star Saturday Night, along with Sunday prime time coverage of the All-Star Game. Handheld systems employed a mix of SM58®, KSM8, and KSM9 capsules, while bodypack systems were used for a variety of music applications, including wireless guitars and sousaphone. Musical artists for the All-Star Game included The Roots during pregame festivities and John Legend as halftime entertainment.</p> <p>Firehouse also supplied and managed Shure UHF-R and PSM 1000 systems in the other All-Star venues, the Mercedes Superdome, and the outdoor Champions Square amphitheater, which served as a fan activity area. “The area we were responsible for covers about one square mile, and it was pretty much non-stop activity all week,” says Firehouse Director of Operations for wireless and communications Vinny Siniscal, who was also on site. “Between in-ears and mics, we had between 150 and 160 channels of Shure products on the air. They worked great all week – which is why we use and recommend them!”</p> <p>With multiple broadcasters and hundreds of visiting media on site, frequency coordination was a crucial activity. For this task, Firehouse brought in RF specialists Frequency Coordination Group (FCG). To create a working frequency plan for the 1200-plus RF systems in use across the site, all media is required to register in advance, which enables Firehouse and FCG to do their coordination.</p> <p>Frequency Coordination Group President Brooks Schroeder notes, “It’s a pretty big undertaking, but Firehouse makes everything as easy as possible with planning and attention to detail, and by supplying the right gear for the job. The Shure PSM 1000 in-ears are a great example, because they work great, even on stages full of interference from video walls and moving lights.”</p> <p>One detail that Mark Dittmar appreciates is the extender kits Shure now offers for its handheld wireless transmitters. “It seems like a small thing, but it’s actually a pretty big deal for us,” he says. “When you put a mic flag on a wireless, it pushes your hand lower, possibly covering the transmit antenna at the bottom. If you hold the base directly, you lose a lot of your transmission power. When someone has huge hands that can palm a basketball, all of a sudden, the antenna disappears, and that’s a problem. Fortunately, Shure gets it and developed these extender kits to address the issue.”</p> <p>The WA653 Mic Flag Extender Kit is compatible with all interchangeable Shure wireless microphone cartridges, and includes 1- and 1.5-inch spacer collars, extending handheld transmitter length by up to 2.5 inches. Multiple kits can be used to achieve even greater extension as needed.</p> <p>Overall, NBA All-Star Weekend was a huge success, and Audio Coordinator Mark Dittmar credits Firehouse’s team approach and dedication to making it all happen without a problem. “This is our fourth straight year doing this event, and it was easily the best,” he says. “We have a great relationship with the NBA and their broadcast partners, and had an A-list team from top to bottom. We had a crew of 42 in New Orleans, and most of us worked 18-hour days from Friday to Sunday. As for the wireless, the Shure UHF-R and PSM 1000 systems are proven performers that never let us down. That’s why it’s our go-to wireless for events like this.”</p> <div>&nbsp;</div> <p><strong>About Shure Incorporated&nbsp;</strong></p> <p>Founded in 1925, Shure Incorporated (<a href="http://www.shure.com">www.shure.com</a>)&nbsp;is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure&rsquo;s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.</p> <p>Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.</p> <div> <p><strong><br /> About Shure Asia Limited</strong></p> <p>Shure Asia Limited (<a href="http://www.shure.com/asia">www.shure.com/asia</a>) is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company&rsquo;s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.</p> </div> https://www.shureasia.com/162c1afe-a299-47ae-a5b0-641a4db40cda 7 Mar 2017