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Shure Empowers Visionaries At 2019 Wework Creator Awards In Seoul

The WeWork Creator Awards scheme seeks to empower creators who work to make a life and not just a living. Through the global program, WeWork – a provider of shared workspaces and services for startups, entrepreneurs, small businesses, and freelancers – has given millions of dollars in funding to innovative businesses and organizations. During the live show, finalists take to the stage to pitch their ideas in front of a live audience and judges in the hopes of winning funding to get their projects off the ground or to the next level.

As of early January 2019, WeWork was valued at approximately US$47 billion and manages more than 45 million square feet of office space in 425-plus locations throughout 100 cities in 27 countries.

CLIENT NEEDS

The Creator Awards event took place at the Dongdaemun Design Plaza in Seoul on February 28, 2019. WeWork required headset and handheld microphones to enable finalists to make their pitches in the event venue’s 1,500-seat main hall, and to provide speech reinforcement for hosts and judges. Language translation was also needed for non-Korean speaking attendees, so they could listen to the event in English.

SOLUTION

Shure, with the support of local distributor Sama, provided a total of 24 channels of Axient® Digital and UHF-R® wireless systems – generated by handheld and bodypack transmitters – for competitors, hosts, and judges.

Additionally, a DCS6000 simultaneous interpretation and infrared language distribution system, with six hundred digital wireless receivers, were made available to attendees requiring English translations. The system was supported by Channel Media, a local conferencing equipment rental provider and member of the Shure Conferencing Network (SCN).

RESULTS

The Axient Digital and UHF-R systems performed flawlessly and provided crystal-clear audio throughout the award show. Axient Digital further facilitated musical performances by Korean artists Eric Nam, Ailee, Mommy Son,and Hyolyn during a post-awards party, while UHF-R was used at WeWork’s masterclass at which influencers and business leaders extended the benefit of their wisdom to a gathering of creators.

Interpreter booths were set up in both the main award hall and masterclass breakout room. Digital infrared radiators distributed language interpretations throughout the spaces. Attendees were able to pick up a wireless receiver at the entrance and could take the devices with them as they moved between the event spaces, to listen to English translations of the program.

Highlight

WeWork is no stranger to Shure’s support of forward-thinking enterprises. The collaborative workspace provider is an existing user of Shure Integrated Systems solutions in many of its offices around the world and has installed Shure’s networked audio systems for AV conferencing across numerous meeting spaces.

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