Shure Powers Latin Grammy Awards

Showcase of Top Latin Musical Talent from Around the World Includes Axient Digital, SM58 and Other Products

“The Biggest Night in Latin Music” relied on Shure products to help produce a flawless audio performance. The 20th annual Latin Grammy Awards, held in Las Vegas and aired on Univision, featured a diverse group of artists from Latin America, Spain, Portugal, the U.S., and other countries. Co-hosted by Ricky Martin, Roselyn Sanchez and Paz Vega, the broadcast featured performances by Alessia Cara, Bad Bunny, Alicia Keys and others.

Audio provider Firehouse used 20 channels of Shure Axient® Digital to power nearly all of the artists at the show. Cara and Keys were among the artists that used Shure RF for their performances. Nearly all of the artists used Shure PSM1000 in-ear personal monitoring system.

For the tribute to icons, 11 Shure SM58 microphones were used. SM58s were also used by Paula Arenas, Sech featuring Darell, Intocable, Alejandro Sanz, and Xmina. Ozuna, Rosalia and Sebastian used mics from Shure’s KSM line.

“Shure mics give us a consistently great sound, that’s one less thing we have to worry about during a busy live show,” said Andrew Fletcher, front of house production mixer for the broadcast. “Shure Axient Digital was rock solid, our hosts worked all over the arena and the signal was strong everywhere.”

The show was also supported by front of house music lead Ron Reeves, production mixer Tom Holmes and music mixer Eric Schilling.

“The production team does such a fantastic job of making sure live events like this – featuring some of the top artists in the world – have superior audio quality,” said Jens Rothenburger, Director, Global Marketing for Pro Audio, Shure “We’re proud to supply the audio team with the right products to let them work their magic.”

Shure products were also in place at the podiums, which featured presenters such as Sofia Carson and Michael Pena.

For more information about Shure Axient Digital wireless systems, visit

Marketing Communications Department

About Shure Incorporated 

Shure ( has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have more than 30 manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Shure Asia Limited

Shure Asia Limited ( a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.