Hong Kong,

Shure Held Take A Music Break Event In Hong Kong Announcing New Products And New Collaboration

SHURE announced today afternoon at North Point office, their upgrades to entire SE Sound Isolating™ Earphones line featuring high-resolution Bluetooth® 5 capabilities for improved audio quality and longer wireless battery life. Responding to popular demand for mobile recording and videography products, Shure has also launched 2 new product bundles for different applications. The event was a resounding success with the presence of Shure Artist – Jun Kung as special guest, who made an exclusive performance on stage and filled the joyful evening with his wonderful music.


COLLABORATION with Musician Jun Kung

As an accomplished singer-songwriter, multi-instrumentalist and music producer, Jun has become a SHURE Artist since December, 2018. SHURE fully supported Jun's concert earlier this year and Jun has the chance to use a variety of SHURE products in the concert. One of his favorite gears was the MV88+ Video Kit. “I didn’t want to miss a single moment of the concert and I wanted to share these special moments with my fans on social media. With the MV88+, I can simply plug it into my phone and record video with professional sound quality whenever I want.” Having been using Shure’s SE535 previously, Jun has upgraded to the flagship SE846 in the concert and was very satisfied with the sound quality as well as the comfortable and secure fit of the earphones, which was perfect for drumming. During the event, Jun also shared his habit of using wireless earphones in his leisure. He was full of praise for the Shure earphones with upgraded wireless capability, especially for its premium wireless audio quality. Jun gave every guest a real treat by performing some of his popular songs on stage to make all guests feel intoxicated.


New Brand Image Brings Extraordinary User Experience

As a leading global manufacturer of audio equipment with history of over 90 years, Shure has taken a bold step forward at the beginning of the year and unveiled a new image for the brand. The refreshed look together with the new tagline “Sound Extraordinary”, symbolize Shure’s dedication to bring extraordinary experience to every user. “With the launch of the new branding, Shure positions ourselves as a passionate brand which place user experience at the forefront,” said Kennex Tse, Senior Director, Retail Sales and Channel Marketing in Greater China and South Korea “As you can see from our upgraded SE Earphones series and newly launched Application Bundles, we have put a lot of thoughts into improving user experience while maintaining the high quality and reliability of our products.” In the event, Qool was also announced as SHURE’s authorized distributor of personal listening and MOTIV™ Digital Microphones products in Hong Kong. Ms. Kennex Tse and Mr. Francis Fong, COO of Qool International Limited have been invited to toasted on stage, sharing the happy moment together with all our guests.

Marketing Communications Department

About Shure Incorporated 

Shure (www.shure.com) has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have more than 30 manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Shure Asia Limited

Shure Asia Limited (www.shure.com/asia)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.