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Red Bull And Shure Present “Soundscapes” — An Audio Experiment That Transforms Red Bull’s Global Sporting Events Into Music Tracks

Capturing sound with the MV88+ Video Kit
Capturing sound with the MV88+ Video Kit

Today, Shure and Red Bull announced an exclusive global partnership aimed at reengineering audio recorded at live events into a thrilling musical adventure. Executed during the latter half of 2018, Shure worked alongside Red Bull to arm three up-and-coming producers with the newly launched MV88+ Video Kit to capture the sounds from three of Red Bull’s most eye-catching sporting events. The result is “Soundscapes,” ingeniously produced audio tracks that can be accessed here.  

“Sound at sporting events is often taken for granted, or viewed as an afterthought. However, when you think about it, footage from live sporting events would be nothing without audio—skaters weaving through a course at record speed, cheering crowds, the split-second swerves, kicks, grunts, jumps, and falls. These are the moments that make an experience truly exciting,” said Paul Crognale, Manager of Global Marketing, Musician and Consumer Audio at Shure. “The need for exceptional sound in sports is undeniable, and challenging in such conditions. Through this campaign and partnership with Red Bull, we’re able to bring extraordinary experiences to life with the MV88+ Video Kit.”

The MV88+ Video Kit, Shure’s latest addition to its award-winning MOTIV™ line of digital microphones and portable recording solutions, was used by each producer to capture rich, high-quality audio. The producers leveraged the all-in-one solution to record professional-quality content on-the-go, transforming the three Red Bull events into more than just a visual spectacle. The highly immersive audio recordings provide an engrossing “you are there” experience, offering listeners the opportunity to see, feel, and hear each and every gut-wrenching aspect of the events. The MV88+ Video Kit includes a Manfrotto® PIXI tripod, phone clamp, and mount as well as iOS and USB-C cables for next-level compatibility and connectivity.

The three producers attended three of Red Bull’s most iconic events across the globe to create three unique soundscapes using the MV88+ Video Kit, recording moments from each spectacle. NTS Radio regular Anz kicked things off at the Red Bull Hardline in Wales, capturing the sounds and excitement of one of the toughest mountain bike races in the world. Up next was Red Bull’s popular Air Race in the U.S., which brings together the world’s best racing pilots. South London producer/DJ Shy One recorded the unique soundscapes of race-planes hitting speeds of nearly 240 miles per hour, mixing them into an ear-catching track. In Japan, Coconut Beats head HAAi recorded audio from the fastest sport on skates—Red Bull Crashed Ice. She captured split-second sounds as athletes dropped, hair pinned, and turned at speeds of up to 50 miles per hour.

For more information on Shure and Red Bull’s partnership, and to listen to the three music tracks created with Shure’s MV88+ Video Kit, please visit www.redbull.com/soundscapes.

Marketing Communications Department

About Shure Incorporated 

Shure (www.shure.com) has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have more than 30 manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Shure Asia Limited

Shure Asia Limited (www.shure.com/asia)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.

About Red Bull Media House

Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world. www.redbullmediahouse.com