Music’s Biggest Stars Rely On Shure During American Music Awards

The American Music Awards (AMAs), the world’s largest fan-voted awards show, relied heavily on Shure products for its worldwide broadcast. A live performance by Taylor Swift, who was named “Artist of the Decade,” featured a customized Shure Axient® Digital KSM8 microphone.

Shure Axient Digital was used for several performances, including Billie Eilish, Green Day, Camila Cabello, Post Malone, Ciara, and Thomas Rhett.

The audio team used 24 channels of Shure Axient Digital to power the artists at the AMAs. 

“Axient Digital is quickly becoming the new standard for artists we see on all the award shows,” said Mikael Stewart, VP Special Events, ATK Audiotek, which handled FOH production for the awards broadcast. “I love its sound as a production mic. It has the reliability and quality we’ve come to expect from any Shure product.”

In addition to Swift, other artists performing with Shure mics included:

  • Shania Twain (SM58)
  • Christina Aguilera (Custom Shure Capsule)
  • Selena Gomez (KSM9)
  • Halsey (KSM9)
  • Ozzy Osborne (SM58)
  • Dua Lipa (Custom Shure Capsule)
  • Big Freedia (SM58)

In addition to ATK’s role in FOH Atmos mixing and as PA/wireless/audio provider, Soundtronics was the provider of the antenna system and handled frequency coordination.

For more information about Shure Axient Digital wireless systems, visit www.shure.com/axientdigital.

Marketing Communications Department

About Shure Incorporated 

Shure (www.shure.com) has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have more than 30 manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Shure Asia Limited

Shure Asia Limited (www.shure.com/asia)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.