Hong Kong,

Shure Announces Mobile Recording Contest ‘Off the Beaten Track’

Winner receives trip to LA and recording session at Capitol Studios
U.S. singer-songwriter Tori Kelly to pick best video

Shure and U.S. singer-songwriter Tori Kelly are calling on bands, singers, and solo musicians to enter the global mobile recording contest “Off the Beaten Track.” Artists from 15 locations around the world are invited to compete for a trip to Los Angeles with a professional recording session at Capitol Studios in Hollywood, California.

“As a singer, I know that inspiration can happen at any moment,” said Grammy-nominated artist Kelly.  “So I’m encouraging everyone to go for it and create something that is unique to who they are.”

To enter, musicians must submit a video of an original song performed in a unique location. After uploading to the contest website (off-the-beaten-track.shure.com), entries must collect at least 50 votes to be considered for one of 20 spots on the shortlist, which will be determined by Shure. One entry receiving the most public votes overall wins a wild card spot – so mobilizing fans is important.

For the second stage of the competition, the remaining 21 candidates will receive a box of Shure MOTIV microphones, so they can create an entirely new video with professional-grade audio. Finalists are encouraged to be imaginative and innovative, but filming locations must be safe and legal. For inspiration, musicians should look to Shure MOTIV Sessions, a music video series showcasing mobile recordings.

“MOTIV Sessions are all about creativity and recording in unique locations,” said Jens Rothenburger, Senior Manager Global Marketing for Musician and Consumer Audio at Shure. “We’ve been serenaded by LP on the shores of Lake Geneva and invited into Herbie Hancock’s living room for a private piano performance. Now we want other artists to take their music ‘Off the Beaten Track.’”

After Tori Kelly (Unbreakable Smile, Sing) selects the best video among the 21 finalists, the grand prize trip to LA will take place later this summer. Grammy-winning producer and engineer Al Schmitt, who has worked with Frank Sinatra, Bob Dylan, and many others throughout his lengthy career, will oversee the recording session at Capitol Studios.

The contest, which will accept submissions from now till March 22, 2018, is open to musicians from Austria, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Spain, Switzerland, the Netherlands, the United Kingdom, and the United States. More information can be found at: https://off-the-beaten-track.shure.com/

Marketing Communications Department

About Shure Incorporated 

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Shure Asia Limited

Shure Asia Limited (www.shure.com/asia)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.