Hong Kong / Hong Kong / Shure Experience Center,

Shure and Milestone Host Solutions Day at Shure Experience Center

Manufacturers partner up to showcase complete AV conferencing solutions with world-class audio systems and advanced camera & visual equipment

Shure, a leading manufacturer of premium audio solutions for AV conferencing, successfully co-hosted a Solutions Day with industry partner Milestone™ AV Technologies, premier manufacturer of Vaddio™ audio visual solutions, to demonstrate their effort and promise to bring superior conferencing solutions to the market. Supported by local distributor EduServe, the event was held at the Shure Experience Center in Hong Kong and welcomed over 30 local and regional integrators who could observe live demonstrations of a series of integration solutions for various room sizes and applications commonly required in today’s corporate environments.

“With our Experience Center, we are able to offer our clients an ideal platform to get a true experience of our audio solutions in a real-life workspace,” says Andy Wan, Director, Integrated Systems & Enterprise Sales at Shure in Asia. “We do understand that our products are one part of a complete AV conferencing system, so we are excited to organize this Solutions Day with Milestone, who complements our offering by providing innovative HD PTZ camera and UCC solutions with its Vaddio brand.”

To address the AV conferencing needs in today’s business communications, Shure and Milestone demonstrated a series of solutions with their diversified products. 

Huddle Room

Huddle Rooms are a fast growing trend in modern business environments and designed to cater for small group discussions with 4 to 6 participations. Typically relying on BYOD, conference calls are often enabled via the users’ own devices. For such small workspaces with limited AV budget, an easy-to-use solution was designed to provide greater flexibility and enhance soft codec conferencing applications with high quality audio and video.

The 4-seat Huddle Room at the Shure Experience Center was set up to demonstrate the Vaddio ConferenceSHOT AV Conferencing System, equipped with a HD PTZ Camera with 10X optical zoom and 74° wide horizontal field of view supporting up to 1080p/60 resolution as well as integrated, powered speaker (20W), to provide premium visual quality and sound reproduction during a meeting. Paired with the Shure MXA310 Table Array Microphone, users can ensure precise voice capture and clear audio of all meeting participants, while the ANIUSB-MATRIX Audio Network Interface easily connects the microphone and routes audio via USB to a laptop running a software-based conferencing application.

Medium-Size Meeting Room

The Boardroom at Shure’s new demonstration facility provided another perfect example to showcase common AV conferencing needs in mid-size meeting rooms. Addressing aesthetic concerns and need for simplicity, a flush-mounted Shure MXA910 Ceiling Array Microphone provides virtually invisible audio capture from above. Steerable Coverage™ technology delivers clearest sound from any location in the meeting room and ensures effective collaboration with remote meeting attendees. The new Shure IntelliMix™ P300 Audio Conferencing Processor provides advanced DSP algorithms designed for AV conferencing applications, and simultaneously links up participants via multiple platforms, including hard codec VC, soft codec programs, as well as mobile devices. Completing the AV setup, a Vaddio RoboShot 12 HDMI HD PTZ Camera with 12x optical zoom and 73° wide horizontal field of view was installed and connected to a VC codec to provide a high quality visual and full width view of the Boardroom.

Large Venue

All attending integrators at the Shure x Vaddio Solutions Day could also experience a live demonstration of a complete audio/video solution for large multi-purpose rooms and also educational facilities, which comprised the Shure MXA910 Ceiling Arrays as well as ULX-D Digital Wireless Systems paired with Vaddio’s RoboTRAK Presenter Tracking System, RoboSHOT 20 UHD 4K Camera and PCC Premier Multiple Cameras Controller.

In many conference venues or lecture halls which utilize wireless microphone systems, solid signal stability over long distances is critical. In sizeable events where many microphone channels are needed, spectrum efficiency is another important factor, which makes the ULX-D system an ideal audio solution, not to mention confidential discussions which require secure transmission via AES-256 encryption. In terms of camera, the Vaddio’s RoboSHOT 20 UHD was installed with RoboTrak to offer automatic presenter tracking solution which is essential for large meetings or stages where speakers move around. The camera in such a large venue along with cameras in other rooms can be controlled easily and remotely via the PCC Premier.

“Efficient meetings, regardless their size, require a complete AV solution which can deliver premium audio and visual quality with ease of control and monitoring,” said Joseph Mak, Asia Pacific Sales Manager of Milestone AV Technologies. “Both Milestone and Shure are key players in the AV conferencing ecosystems, and we are delighted to see how Vaddio camera solutions are well-integrated with Shure’s advanced audio systems to bring exceptional conferencing experience to the customers.”

Marketing Communications Department

About Milestone AV Technologies

Milestone AV Technologies is a leading designer and manufacturer of branded audiovisual products including flat panel mounting solutions, projector mounts, screens, PTZ cameras, equipment racks and AV furniture for both the consumer and commercial AV markets. Milestone’s innovative products, sold principally under the Chief, Da-Lite, Vaddio, Sanus, and Projecta brand names, are sold through numerous channels, including Pro AV dealers, regional home theater dealers, consumer electronics retailers, mass merchants and original equipment manufacturers. The company currently serves a broad base of more than 6,000 global customers with headquarters in Eden Prairie, Minn. In British Columbia, Milestone AV Technologies ULC carries on business as MAVT Milestone AV Technologies ULC.

About Shure Asia Limited

Shure Asia Limited (www.shure.com/asia)is a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.

About Shure Incorporated 

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.