Niles IL.,

Shure Introduces Bluetooth Earphones

New Wireless Earphones and Accessory Cable Deliver Bluetooth® Flexibility and Superior, Immersive Sound for Mobile Listeners

Today, Shure announced the addition of new Wireless Earphone solutions to its popular SE Sound Isolating™ Earphone line, including Wireless SE112 and SE215 Models, and a discrete Bluetooth Accessory Cable developed for owners of current Shure SE Earphones who want to convert to wireless. Designed for music and audio enthusiasts of all kinds, the new SE Wireless solutions are ideal for customers who want to upgrade to the seamless connectivity among phones, laptops, and other mobile devices that Bluetooth 4.1 provides.

Building on Shure’s legendary line of SE Sound Isolating Earphones, the Wireless SE112 and SE215 models feature the endorphin-inducing, detailed sound that Shure earphones are famous for. The ergonomic, Sound Isolating design featuring a fit kit with a variety of sleeves, naturally blocks up to 37dB of outside noise for immersive, comfortable listening anywhere. Providing up to eight hours of battery life and 30 feet (10 meters) of range, users can experience untethered freedom to enjoy music and be connected during a commute, at work, while exercising, or anytime.

Customers who already own Shure detachable earphones can now enjoy the freedom of wireless and the simplicity of Bluetooth technology with the Bluetooth Accessory Cable (available separately). The portable and durable cable features an integrated mic and three-button remote for volume and playback control, while providing up to eight hours of clear audio on a single charge.

“For 20 years, Shure has elevated the category of premium earphones and headphones by creating products that are sonically excellent, physically beautiful, comfortable, and durable,” said Matt Engstrom, Senior Category Director at Shure. “As media consumption continues to go mobile, we are thrilled to answer the requests of our customers by offering these new wireless options, featuring the audio quality and durability Shure is known for.”

The SE112 and SE215 Wireless Earphones and the Bluetooth Accessory Cable feature Bluetooth 4.1 technology, providing up to eight hours of immersive audio on a single charge, 30 feet of Bluetooth range, and intuitive controls. With multi-point pairing capability, users are able to pair up to two devices simultaneously for seamless transitions between different environments and multiple media.

The SE112 Wireless Earphones (available in black) and the Bluetooth Accessory cable will both be priced at $99 USD. The SE215 Wireless Earphones are available in clear, translucent black, translucent blue, or white and will be priced at $149 USD.

These models will be available for purchase at Authorized Shure retailers. For more details, please visit


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About Shure Incorporated 

Founded in 1925, Shure Incorporated ( is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Shure Asia Limited

Shure Asia Limited ( a wholly owned subsidiary of Shure Incorporated. Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.