HONG KONG, November 12, 2012 — Shure has endorsed iconic Indian rock band Parikrama, which joins some of the biggest names in the industry – including Anson Hu, David Tao and Shaan – on the company’s roster. Principal band members are Nitin Malik, lead vocals; Sonam Sherpa, lead guitar; Saurabh Choudhary, guitar; Subir Malik, keyboards; Gaurav Balani, bass; and Srijan Mahajan, drums.
Guitarist Saurabh Choudhary said the band was “very happy to be endorsed by Shure, one of the legendary companies with great microphones and wireless systems”, while bassist Gaurav Balani described the endorsement as “a great honor”. Alison Cheuk, Senior Marketing Communications Manager for Shure Asia Limited, described Parikrama as “a unique band in India”, adding: “We are very excited to welcome them to the Shure family.”
The band has played nearly 3,000 concerts since forming in Delhi in 1991, when its first original song “Xerox” – performed at IIT Kanpur the same year – was dubbed “the face of Indian rock”.
Parikrama means “orbital revolution” in Sanskrit and the band fuses European and US influences with Indian styles, mixing traditional rock instruments with the tabla, mridangam and flute. A preference to record live performances over studio sessions makes the band’s sound on stage even more important to them – and they have used Shure equipment for many years in order to achieve the highest possible quality.
The band’s gear list includes ULX™ Wireless, KSM44A large multi-pattern dual-diaphragm microphone, KSM32 and SM81 cardioid condenser microphones, SRH1440 and SRH940 professional headphones, DMK57-52 drum microphone kit, BETA 91A kick-drum microphone, PSM™1000 Personal Monitor System and SE425 and SE535 Sound Isolating™ Earphones. Parikrama’s technical stage configuration also specifies SM57, SM58®, and BETA 58A™ vocal microphones.
Shure distributor in India Sun Infonet Pvt. Ltd. continues to work closely with the group. Vijay Sinha, Applications Engineer at Sun Infonet commented, “Parikrama is a dynamic live show and with more than 160 concerts a year, they need the mobility, sound quality and control of a personal monitor system. PSM systems eliminate feedback and loud stage noise, and let you hear yourself as you perform. PSM 1000 was the solution.”
Lead guitarist Sonam Sherpa remarked, “We play very loud music on stage, the monitor levels are very high and also, at times, when you are all over the stage, jumping around, you can’t hear the rhythm player or the drums. When the crowd gets too loud it can be a bit difficult to keep time,” he said. “So I thought I’d give PSM 1000 a try and it’s awesome! It’s very, very clear…the clarity’s much better than a floor monitor. Amazing!”
India’s best-known rock band has been taking its brand of rock rebellion abroad, recently completing a first-ever tour of North America. Gigs included The Kennedy Center in Washington DC, the Canada Music Week festival in Toronto and a number of performances in Austin, Texas, as part of the South by Southwest music festival.
For more information on Parikrama, visit www.parikrama.com. To learn more about Shure artists, visit www.shureasia.com/artists.
