Shure Unveils the Special Edition of SE535 Sound Isolating™ Earphones

Shure Asia Limited today unveiled the Special Edition of the acclaimed SE535 Sound Isolating™ earphones. Featuring Triple High-Definition MicroDrivers, the SE535 uses a dedicated tweeter and dual woofers for an incredibly spacious sound with rich bass. In this Special Edition, a newly tuned acoustic network is added to deliver enhanced high frequency performance, while a distinctive red and gray color scheme offers an exclusive fashion statement. In addition, the length of detachable cable is optimized to 46" (116 cm), making it perfect for on-the-go usage where shorter cable is ideal. The wide assortment of accessories ensures a long lifetime of premium listening and customization.

"Continuing Shure legacy of unparalleled sound quality and design, SE535 Special Edition breaks new ground in technology and style." said William Chan, Managing Director of Shure Asia Limited. "This model is especially suitable for those who are style-savvy and also looking for quality audio experience."

Product Features of SE535 Special Edition

• Triple Hi-Definition MicroDrivers
  For Spacious Sound with Rich Bass + Enhanced High Frequency Performance
  The SE535 utilizes a dedicated tweeter and dual balanced armature drivers per channel to deliver spacious sound with rich bass. A newly tuned acoustic network provides enhanced high frequency performance for the ultimate listening experience from Shure.
• Detachable Cable with Wireform Fit + Optimized Cable Length
  • Durable Kevlar® reinforced cable allows easy replacement or customization.
  • Optimized cable length of 46" (116 cm) for on-the-go usage where shorter cable is ideal
  • Formable wire ensures secure placement, and over-the-ear configuration keeps cables out of the way.
• Special Edition Color
  Special Edition color scheme of a red earphone, paired with a light gray cable provides an exclusive fashion statement.
• Sound Isolating Design
  Comfortable sound isolating sleeves block up to 37 dB of ambient noise.
• Unmatched Personalization and Comfort
  Rugged and Ergonomic design provides long-lasting comfort and durability for on-stage or everyday use. Interchangeable sleeves in different sizes and style to deliver maximized comfort and unmatched personal customization.

Availability and Pricing
The SE535 Sound Isolating™ Earphones Special Edition will be available exclusively in Asia Pacific in mid October 2011, at a suggested retail price of US$ 499.99. Same as other SE earphones, this model will also carry a one-year limited warranty.

For information on where to purchase the above-mentioned new earphone models and all Shure Sound Isolating™ Earphones, please visit www.shure.com/asia for a complete list of Authorized Dealers.

Notes to Editor
Sample product of SE535 Special Edition is available for trial upon request.

About Shure Incorporated (www.shure.com)
Founded in 1925, Shure Incorporated is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value.  Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice wherever audio performance is a top priority:  on concert stages, in recording studios, at radio and television networks, and in public address systems in houses of worship, meeting facilities, and other venues.
Shure Incorporated corporate headquarters are located in Niles, IL in the United States.  Regional sales and marketing offices are located in: Germany, The United Kingdom, Japan, China, and Hong Kong.

About Shure Asia Limited (www.shure.com/asia)

Shure Asia Limited is a wholly owned subsidiary of Shure Incorporated (www.shure.com). Established in Hong Kong in 1999, the company’s regional presence is an extension of the head office providing sales, marketing and technical support for its channel partners within the Asia-Pacific region.